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Social Media

Reach your target audience

SoMe – Social Media

These days, there are countless opportunities and alternatives for advertising on Social Media platforms. The most commonly used platforms in Norway are currently Facebook, Instagram, LinkedIn, Snapchat, and TikTok. There are also many different alternatives and methods within these platforms for advertising, depending on the goals of a specific campaign, such as website traffic, video views, leads, or others.

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Why advertise on Social Media?

Social media is a highly effective marketing avenue for businesses of all kinds. Every day, millions of people worldwide visit the various platforms in this space. According to measurements from Ipsos, 49% of Norwegians use Snapchat daily, 47% use Messenger, and 41% use Instagram. The goal of advertising is to reach your target market where they are, which is why social media platforms are well-suited for advertising.

49%
Snapchat
47%
Messenger
41%
Instagram
64%
Facebook

Daily use / Source: ipsos.com

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Advertising on Social Media gives us the opportunity to specifically target your ideal customers.

The advertising can also be adjusted depending on the desired results. This could include website traffic, increased conversions, higher sales, and more.

Among Social Media platforms, Facebook is king. Ipsos estimates that over 3.5 million Norwegians have a Facebook account. 68% of the population use Facebook daily, making it the undisputed largest Social Media platform. This is reflected in the proven advertising value it offers for businesses.

Facebook Advertising

Instagram Ads

Instagram is the platform best known for image and short-form video sharing. It is also a highly effective marketing channel, and our clients have achieved great results from the platform.

Relevant has been advertising on Instagram since advertising possibilities were first introduced.

Facebook owns Instagram, and it is possible to coordinate campaigns for both networks from the same advertising program.

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Snapchat Ads

Snapchat has become an important marketing platform for businesses wanting to convey a clear message in recent years. With the help of short-form videos, we are able to reach all users on Snapchat. The platform has quickly become one of the largest social media platforms in the world and is now the second largest in Norway, just behind Facebook.

Curious about Snapchat advertising? Contact one of our specialists in Social Media Ads.

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LinkedIn Ads

LinkedIn is a platform for employers, employees, and B2B relationships. The platform is professional and work-oriented; many companies use it for recruitment. LinkedIn is the platform to be on if the focus is on expanding your business and making B2B connections.

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Facebook Ads

Advertising on Facebook provides a multitude of possibilities. You can advertise a post to get page likes. You can advertise to drive website traffic. You can advertise to promote a sale or an event. The choices on Facebook are numerous, and Relevant has experience in all things related to Facebook.

Facebook Ads is a highly effective tool for increasing brand awareness, and advertising here is excellent for generating website traffic, attracting more customers to your shop, and increasing visibility to the right target market for you.

At Relevant, we have extensive experience in creating ads and promoting them to the right target markets for our clients.

Are you curious about Facebook Ads? Contact one of our specialists in Social Media Advertising.

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TikTok Ads

TikTok has rapidly grown to become an effective channel for advertising and brand building. With 1.3 million Norwegian users over 18 years old, TikTok offers a unique opportunity to reach a wide audience and is particularly effective among a younger demographic. Short, engaging videos capture immediate attention. The rapid spread of content, supported by the platform’s algorithm and trend-focused environment, can provide businesses with an effective path to increased visibility and market share.

Relevant has been advertising on TikTok since the advertising opportunity became available, and we have seen significant results for our clients. Explore TikTok’s potential with us and give your brand the digital experience it deserves.

Ask us about TikTok for businesses, use the contact button below

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