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The majority of businesses invest in some form of marketing. The amount spent and the marketing activities chosen can vary greatly. Our clients require support in their marketing efforts, and there can be several reasons why a company would choose to work with an advertising agency: The overarching goal of an advertising agency is to make our clients’ daily lives easier and achieve better results from their marketing efforts. Our objective is, as a starting point, to work within the budget set by our clients and utilize it in an effective manner. Sometimes, the budget must be challenged, usually when there is a need to invest more in the foundation (such as a new website), or when there are larger ambitions compared to the budget. To formulate a proposal for a marketing budget, we need to involve our client. That’s why we always conduct a mapping process in collaboration with the client, where we get an overview of what they want to achieve with the marketing and what needs, wants, or problems we need to solve. Has a marketing budget been set? What prior experiences do they have? What advantages do they have over competitors (Unique Selling Points)? These are some of the questions we go through during the mapping meeting to develop a specialized marketing plan. Your job as a client is to know what you want to achieve with the marketing – our job as an advertising agency is to know how it should be achieved! As an agency, we always take payment for services rendered. No matter the different marketing channel we recommend. In this way we remain objective in terms of which plans we bring to the table. Our long term client relationships are important to us, this is why we will always bring forward the best plans available. We work up marketing plans spanning one year, and we always have full oversight of the effects of what we implement. After this period, we get together and review the results of what we did, and take away lessons learned towards next year. As an advertising agency we are dedicated towards showing documented effect of marketing campaigns we implement. Google Tag Manager is installed on all websites we produce for clients, as well as Google Analytics 4. The main reson for using these programmes is to track conversions and traffic acquisition. We can track how many people send contact forms, click phone numbers, click emails, and which channels lead them in to the website. This is valuable data which we use in the measurement of which marketing campaigns are most effective. Reach out to us today for expert marketing advice! Why use an agency?
Reach your goals with the right marketing strategy
Annual marketing plan
Quantifiable results